The original temporary reception area failed to create a welcoming arrival experience, while the social amenity space was underused and lacked identity. It became clear that the ground floor needed to fulfil multiple functions, from providing efficient workspace for staff to creating a flexible, engaging environment where residents could relax, study, and feel at home.

The design introduced a space-efficient front-of-house reception alongside a compact management suite for two members of staff. Complementing this was a dedicated study lounge and a versatile social space, which includes a TV lounge and games zone designed specifically for residents. By opening the glazing onto the street level, the design fostered a “see and be seen” environment, reconnecting residents visually and socially with the city outside.

Situated on Potterrow, a prime location in central Edinburgh known as the vibrant heart of the world-famous Fringe Festival, the design took inspiration from the cultural energy of the area. Drawing from influences of culture, comedy, and theatre, the scheme developed a fresh visual identity that balances playfulness with sophistication. A mature yet vibrant palette of materials and graphics captures the festival’s spirit, while deep, rich colours and carefully considered lighting evoke the atmospheric qualities of stage and performance.

The space was transformed from a soulless asset into a dynamic and purposeful home for students during term time. Beyond the academic year, it successfully generates additional revenue by hosting tourists and Fringe Festival visitors, making it a vibrant hub all year round.