Manchester-based estate agency homes4u partnered with the studio to design a new flagship branch on Deansgate, a high-profile opportunity to disrupt a saturated market dominated by conventional, formulaic agency setups. With a clear vision aligned to their long-term business strategy, the brief was to create a distinctive and contemporary environment that would position homes4u as a market leader.

The result is a bold, retail-inspired design that redefines the traditional estate agency model. Embracing innovation and customer-centric thinking, the space combines cutting-edge technology with a welcoming, open-plan layout to revolutionise the property search experience.

At the heart of the space is a central console of touchscreen tablets, replacing the typical intimidating row of desks. This interactive hub allows customers to explore rental and sales listings at their own pace, while also creating a more collaborative and relaxed atmosphere. Staff are encouraged to engage with client’s side-by-side, fostering an open dialogue and a more personal, accessible level of service.

“We wanted to create a great looking high street space people could engage with more easily. The ambitious design approach achieved this and far more for our business, helping us to set a new benchmark for the property sector.”

The spacious interior is composed of multiple open-plan work settings, each designed with a specific function in mind, catering to different group sizes, privacy needs, and levels of focus. Together, these zones create a distinctive service-led experience tailored to individual customer needs. The result is a world away from traditional estate agency, achieved by replacing an administrative based office format with a vibrant and interactive retail experience that has set a new bench mark for the property sector.