A New Episode in City Living
M&G Real Estate acquired the Rehearsal Rooms as part of their investment portfolio not long before its practical completion. The purchase of a build to rent scheme like this so close to completion meant the client was keen to address any outstanding issues that they knew could influence the appeal of the end product.
As part of this, we were approached to help finesse the user experience in what was to become a flagship BTR scheme for M&G Real Estate. This involved bringing the common areas and social space to life with an interior design and branding solution that matched the ambitions of the scheme and those who would ultimately rent the apartments.
We took an understated, but high specification, approach to creating a look and feel defined by quality and sophistication. This was applied across a number of areas including the reception and residents lounge, as well as “The Terrace” an outdoor communal environment designed to accommodate social events, allotment space or just simply relaxing.
Despite the tight timescales, we were able to help the client take a finished product to market in a way that exceeded expectations. Now the Rehearsal Rooms operate as a vibrant, and more importantly, fully occupied and profitable build to rent scheme for the client.
“The Rehearsal Rooms were an important acquisition for us and we needed to ensure the end product was perfect before we it launched to market. Such a high-profile investment, so close to PC, meant we needed a trusted partner to help finesse the customer experience within the space. Jasper’s team were the logical choice and helped us deliver a scheme we’re exceptionally proud of.”
Sector | Residential
Completion | 2017
Client | M&G Real Estate