An exhibition and marketing suite for César Pelli’s iconic 326 apartment building, One Park West – the show piece in Europe’s biggest urban regeneration project.

The brief was to showcase three key elements of the development – the park setting, the architecture and the apartments which benefited from natural daylight and incredible views over the city’s world heritage site. Our design challenge was to create all of this in a small and derelict sub-basement space, two levels under the ground of an estate agency; all on a shoe string budget. We set about creating a cost-effective solution that would best communicate the attributes of the development.

Taking inspiration from city streets, we deconstructed the essential elements of an apartment, namely the bathroom, kitchen and bedroom into freestanding building blocks; each skewed to create a dynamic experience where spaces grow and contract. Between these forms sat street like spaces that were brought to life with the use of super graphics, helping people through the story of the place in a meaningful and memorable way.

Not one to shy away from a challenge, we set about creating a cost-effective solution that would help Grosvenor show off the living spaces in their latest development in the best possible light.