‘A race to the top’ Design Week interview Jasper Sanders to shape expert advise on the PBSA sector, and how design is shaping a new era of student digs.

Spring 2025, Ethos

1 min read

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In a feature published by Design Week, leading voices from across the purpose-built student accommodation (PBSA) sector explored how design is shaping a new era of student living.

As operators shift their focus from cost-efficiency to high-end experience, the article highlights a growing demand for lifestyle-led design, sophisticated amenities, and premium finishes, particularly among international and postgraduate students.

Jasper Sanders was interviewed as a contributor to the piece. Drawing on extensive experience in the sector, he reflected on the increasing polarisation of the market and the need for PBSA schemes to be adaptable and future-proof.

Jasper Sanders + Partners PBSA project, Potterrow in Edinburgh, designed for postgraduate living, exemplifies this approach, featuring high-spec studio apartments, wellness spaces, with an approach that elevates the experience of student life.

Read the full article on Design Week