Creative Director Rebecca Finney features in FX Magazine’s ‘If Only’ column for Issue #343.

‘If Only… We could bottle fleeting moments and revisit them at any time, reliving emotions and sensations as vividly as the first encounter.’

Creative Director Rebecca Finney Features in FX Magazines ‘If Only’ Column. Designers and architects are asked what they would create if there were no boundaries in design, and here, Rebecca shares her interpretation of this thought-provoking question.

As spatial designers, we strive to create immersive experiences that contribute to culture and nurture intimate human connection. Through our cities, architecture and interiors, we harness unique spatial qualities that captivate, inspire, influence emotions and shape moods.

My “If Only” moment stemmed from the idea of bottling fleeting memories into spatial form. Imagine if we could reverse the role of memory and transform transient moments into tangible, all-encompassing experiences – places we could revisit at any time, reliving emotions and sensations as vividly as the first encounter.

Beyond art and architecture, my passion is travel. I often dream of being transported back to small, impactful moments – the humid, sticky air of Mexico’s Yucatan Peninsula or the biting cold of Berlin’s streets in winter. How extraordinary would it be to revisit those memory-etched moments as a true spatial experience, recreating the essence of those moments in a way that feels just as real?

Read the article in FX Magazine Issue 343