Celebrating 10 Years of Jasper Sanders + Partners. The studio reflects on Hedonistic Sustainability and ‘10 Principles of Total Design’.

To celebrate a decade of Jasper Sanders + Partners, Jasper reflects on the studio’s design philosophy, Hedonistic Sustainability and ‘The 10 Principles of TOTAL DESIGN.’

1. Strategic | What is good for people, is great for business.

Visionary design should go beyond aesthetics,
shaping purpose and driving success for both people and organisations.
It inspires commitment, attracts the right audience,
and delivers measurable benefits.

A strategic concept nurtures prosperity, wellbeing,
and sustainability, making design a catalyst
for long-term, positive change.

2. Optimised | Space is the ultimate luxury.

Space is precious. True optimisation transforms it into something
high-functioning and purposeful.

By reducing wasteful space and maximising valuable,
high-use area, we elevate both experience and efficiency.

This careful balance improves performance,
enhances quality of life, and minimises environmental impact.

3. Reduced | Less is more, until less is not enough.

Responsible design means creating more from less.

Every material, product, and detail should carry meaning and purpose.

By designing with restraint, we achieve elegance, efficiency, and impact —
ensuring minimal waste and maximum benefit without compromising expression or ambition.

We advocate maximalism.

4. Experiential | The quality of design is equal to the quality of life.

Good design is a lived experience.
It resonates emotionally, uplifting and enabling life.

Purpose comes first, with materials, finishes, and detailing enriching
the sensory journey. We are modernists.

When handled with integrity, experiential design
can transform the way people feel, think, and interact.

5. Sensory | Designing for the senses is indispensable.

Spaces should engage sight, sound, touch, smell, and even taste
to create deep, lasting connection.

Through carefully orchestrated colour, texture, and atmosphere,
we heighten awareness and emotional response.

Immersive, multi-sensory environments not only enhance function
but enrich the way people remember and enjoy a place.

6. Timeless | Timeless design does not mean bland design.

Enduring design resists short-term trends and designed-in obsolescence; embracing quality,
adaptability, and relevance over time.

By creating spaces with inherent flexibility and lasting appeal,
we respect resources and enable future reuse.

Timelessness is about longevity and character, not neutrality —
enduring without becoming static or forgettable.

7. Contextual | Good design is inside out and people first.

Interiors should belong to their architecture and environment,
forming a seamless relationship between inside and outside.

Avoiding temporary, piecemeal solutions,
we design spaces as authentic extensions of their context –
grounded, coherent, and naturally connected to people and place.

8. Identifiable | Design is intelligence made visible.

A strong identity tells a story — of people, culture, and purpose.

It shapes perception, builds trust, and creates emotional resonance.

In competitive markets, recognisable design differentiates, attracts, and retains audiences
while fostering a true sense of place with character and meaning.

9. Playful | Our mission is simple. Make life better.

Environments should uplift and inspire optimism.

Colour, light, texture, and detail create vibrancy and warmth,
avoiding the monotony of lifeless, uniform places.

Playfulness fosters creativity, sparks joy, and supports wellbeing,
making spaces that feel alive and memorable.

10. Sustainable | Good design transforms socially, economically, aesthetically, and environmentally.

Sustainability is integral to humanistic design.

We minimise impact, use resources responsibly,
and champion practices that inspire positive change.

By leading with example, we create spaces that endure –
socially, economically, and environmentally –
leaving a legacy that benefits both people and planet.